24 DESIGN007 MAGAZINE I JULY 2019
It's Only Common Sense:
The Consultative Sale E
The best way to represent yourself and your com-
pany as a true expert is to produce and publish
valuable content about your products through
content marketing. The key word is valuable.
The content has to be unbiased (it cannot be a
flagrant sales pitch selling your specific prod
-
uct). Rather, it should be general information
and best practice advice on your product.
Better to Light a Candle: Chapter Three—
First-year Recap of the PCB Fabrication
Course at MTU E
In the third installment of this series, Marc Cart-
er acknowledges the many organizations and
individuals that willingly and freely contribut-
ed their time, materials, and support to make
this first "prototype" effort a success. This col-
umn also gives a sneak preview of some of the
efforts underway to expand the efforts at MTU
and to start similar grassroots, industry-aca-
demia supported programs elsewhere.
DuPont on Materials Challenges and
New Opportunities E
John Andresakis, senior marketing technologist
in the Interconnect Solutions (ICS) Group of
DuPont, and Jonathan Weldon, RF applications
engineer also in ICS at DuPont, spoke with the
I-Connect007 editorial team about trends the
company is seeing, what challenges their cus
-
tomers are facing with materials today, and fu-
ture opportunities with new technologies, in-
cluding 5G, electric cars, IoT, and more.
Rogers' Advanced Connectivity Solutions
Adds N.A. Distributor E
Rogers Corporation's Advanced Connectiv-
ity Solutions (ACS) business unit announced
today the introduction of a new distribution
channel with the addition of International
Electronic Components (IEC) to their sales and
service team in the United States and Canada
effective July 8, 2019.
The PCB Norsemen: Merging the Best
of Both Worlds—Young Superheroes and
Knowledgeable Wizards! E
Companies that dare be true to themselves,
trust their employees, and provide direction,
freedom, and responsibility to their most im-
portant asset—namely, their employees—are
more likely to succeed. However, we can all
rattle behind these positive words and agree
with these statements. The real question is,
"How do you actually create and sustain an
environment that motivates and attracts peo-
ple—especially millennials—in the wave of In-
dustry 4.0?"
Orbotech Celebrates Success
of Orbotech Diamond and Discusses
Future Trends E
At the recent CPCA Show in Shanghai, Or-
botech celebrated having over 100 of their Or-
botech Diamond™ direct imaging machines in
the marketplace. Barry Matties caught up with
Meny Gantz—VP of marketing for Orbotech's
PCB division—to talk about the drivers behind
the success of Orbotech Diamond systems be-
fore turning the conversation toward the future
and Industry 4.0.
Printed Circuits Upgrades Drilling
With Pluritec E
Flex and rigid-flex circuit board manufactur-
er Printed Circuits has added to their drilling
department with high-speed, fully automatic
drill/routers from Pluritec.
