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52 PCB007 MAGAZINE I DECEMBER 2019 Feature Interview by Nolan Johnson I-CONNECT007 Amanda Lange founded DINEvent and has evolved her company into an active events planner and management company with a global client base. In this interview, Nolan Johnson asks Amanda to share how a technol- ogy company should get started with a techni- cal conference for customers. Nolan Johnson: Can you tell me a little bit about who you are, what your company does, and why you're at AltiumLive? Amanda Lange: Sure. Thanks, Nolan. We have been working with Altium since 2012, but have been partnering with them on Altium- Live since 2017 for their first conference. I'm the founder and CEO of DINEvent based in Phoenix, Arizona. We work with companies from the banking, e-commerce, and technol- ogy industries, so we have a wide perspective of trends within the event space. With Altium, in particular—and a lot of our more technical clients when they put on events like AltiumLive—one of our most critical mis- sions is to ensure that the client is focusing on content. Attendees, especially in highly tech- nical industries, are there primarily to gain knowledge and information. Of course, there's the fun aspect of the conference too, like the robot challenges, something that the attendees look forward to year after year. Johnson: DINEvent is the name of your compa- ny; it seems you might have started in a niche that's a little bit different. Lange: Yes, we did (laughs). Johnson: Tell me about that. Lange: I founded the company in 2010 in Min- nesota. I basically started as a concierge. I was working for a local restaurant group, running their private dining program for approximately 10 restaurants, when a client said, "I need 50 people in St. Paul." And I would say, "I don't have private dining for 50 people, but this res- taurant across the street can help you." I found myself sending business down the street, and I realized this was ridiculous; I worked hard to cultivate those relationships, and then I sent them to my competitor. Planning a Successful Technical Conference Amanda Lange

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