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JANUARY 2020 I DESIGN007 MAGAZINE 11 and stay active in their education. IPC's Teresa Rowe and Patrick Crawford discuss IPC Design, the new organization replacing the Design- ers Council, and how they hope to make this group better and more responsive to the needs of designers. Next, we highlight an interview with Rainer Beerhalter of Squadrat, who discusses his job designing PCBs for large LED screens. We also have columns from our regular contributors, in- cluding Barry Olney, Bob Tise and Matt Steven- son, Vern Solberg, Stephen Chavez, Tim Haag, and Alistair Little. We're getting ready to bring you coverage of DesignCon and IPC APEX EXPO. I hope to see you all on the road! DESIGN007 Andy Shaughnessy is managing editor of Design007 Magazine. He has been covering PCB design for 19 years. He can be reached by clicking here. Meanwhile, a group of former leaders of the DC has launched their own organization, the Printed Circuit Engineering Association (PCEA). As Stephen Chavez explains in his column, the PCEA has pledged to continue working with IPC while helping to promote PCB design and design engineering through its own efforts. Looking Forward to 2020 This is going to be an interesting year! In this issue, we focus on getting involved with the industry and working with your peers through training, standards development, or event plan- ning. We start with an interview with Ran- dy Faucette and Tony Cosentino, who discuss PCB Carolina 2019—a show that grew out of the RTP Chapter. Then, we have a conversation with Dave Sey- mour of Ixia, who just passed his certification exam to be a CID+ trainer. Next, John Watson, CID, of Legrand explains why it's so impor- tant for designers to learn to adapt to adversity Laura Rumbel works with Intel's customers to make IoT-based supply chain solutions that provide real-time data. That data allows enterprises to make decisions as food shipments are in transit and better predict the future needs of their supply chain. Her simple explanation of IoT's promise in the food supply chain: Every year, $400 billion of food in produc- tion never reaches consumers, according to Bloomberg. "There is a major disparity between the amount of food that's never consumed versus the number of hungry peo- ple worldwide," Rumbel says. "This is where IoT comes into play." Intel recently partnered with a produce distributor to help maximize efficiency and create less waste by track- ing blueberries from harvest to the distribution center. Intel's IoT-based sensors tracked the berries' tempera- ture, humidity, shock (which monitors damage, like being dropped), and changes in light (which indicate a pallet is being tampered with). "Instead of berries going to waste if they are overripe, they can be sent to a consumer that can use the berries to make juice," Rumbel says. Real-time data allows these decisions to be made quickly, before the berries spoil, ul- timately saving time and money and protecting consum- ers' health. "Retailers are trying to grapple with the power of the consumer because ultimately consumers care more than ever before about the ethics and sustainability of prod- ucts," Rumbel says. "Consumers want to make their own decisions; they want access to the data." But, she points out, it's important for the data to be broken down and con- textualized for the consumer to make meaning of the raw data. (Source: Intel) How Real-time Tracking with IoT Keeps Your Food Safer and Fresher

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