Issue link: https://iconnect007.uberflip.com/i/1221561
MARCH 2020 I PCB007 MAGAZINE 77 tion and work with companies to help them solve problems, improve product perfor- mance, provide better solu- tions, and enable equipment and systems to reach the opti- mal level. Chinese companies are characterized by learning fast and working hard to cope with the changing industry and world. I think the Chinese market is very good and can grow quickly. This is a great advantage. I think the PCB in- dustry will become bigger and stronger in China. The future is bright. Gu: For suppliers, they are not only promoting products to customers, but they also want to be recognized for their culture. At Orbotech, cultural identity may be more important, in- cluding today's meeting, which emphasized the significance of a good relationship with customers. At this point, what differences in ideas between the two sides do you think need to be bridged when you talk about coopera- tion, business, and friendship with Chinese customers? Alcobi: The largest branch of Orbotech is in China, but we are also a global company. In China's PCB business, there are 400 employ- ees. From this perspective, our culture is not much different because we employ local em- ployees. For Chinese customers, trust is key. We want to show these Chinese customers that they can trust us. How can this be done? First- ly, you have to give and help, and then you may get a reward. Secondly, there must be good products. In the past few years, we have worked hard to build our relationships. Many of our customers present today have been working with us for 20 years. Of course, there are also some very young people who have established a good relationship with us as well. Cooperation is based on trust. We have also made great ef- forts to maintain the trust we have established with our customers. This is how we do busi- ness in Israel. Gu: Orbotech gave a very easy-to-understand example—the growth of bamboo. I hope to see new products being launched to the market as soon as possible, which can help Chinese or- ganizations respond to 5G and new market de- velopments faster. Alcobi: The next few months will be very ex- citing, and we plan to launch new products throughout 2020. Gu: Yes, you release new products very quickly. Alcobi: And not only do we have ideals, but we also have actions. If you only have dreams, you are a dreamer, but you must take action to make things happen. Gu: Okay, thank you very much. Alcobi: Thank you. PCB007 Tulip Gu is the executive editor of I-Connect007 China. Prior to joining our team, she was an editor for CPCA where she conducted interviews and wrote hundreds of articles about industry leaders In Guilin, the striking landscape formed a combination of hills, rivers, and caves—the world's rarest type of karst scenery.