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104 DESIGN007 MAGAZINE I JUNE 2020 1 Dana on Data: The Importance of PCB Technology Roadmaps E Dana Korf explains how it is critical that PCB fabrica- tor technology roadmaps and capacity planning align with their customers' product de- velopment and volume re- quirements to ensure that op- timum cost, reliability, and performance goals are achieved. 2 This Month in Design007 Magazine: What Did You Expect From Me, Anyway? E As engineers, we work in the middle of a (usually long) process chain. It seems easy enough. So, why is it that so many of the requirements we're supposed to meet and so much of the data we re- ceive is downright bad? 3 A Design Economics Horror Story E During a recent conversation with Rick Hartley, he shared one of his favorite PCB design horror stories. This is a cau- tionary tale about what can happen when design teams place too much faith in app notes and do not follow cost-aware design techniques. Enjoy! 4 Ventec Book Excerpt: Thermal Management With Insulated Metal Substrates E The Printed Circuit Designer's Guide to... Ther- mal Management With Insulated Metal Sub- strates, written by Ventec International Group's Didier Mauve and Ian Mayoh. In this free eBook, the authors provide PCB designers with the es- sential information required to understand the thermal, electrical, and mechanical characteris- tics of insulated metal substrate laminates. Dana Korf Todd Westerhoff Rick Hartley

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