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72 DESIGN007 MAGAZINE I JUNE 2020 IPC's Dr. John Mitchell: Leadership in Times of Crisis E On May 13, Dr. John Mitchell, IPC president and CEO, spoke with Barry Matties and Nolan Johnson in another installment in our series of industry updates. In this interview, Mitchell discussed the challenges of leadership in crisis situations. Online Instruction and Distance Learning E Online courses have become increasingly available and popular. For this to be effective, specific requirements must be met for courses taken or produced over the internet in order to provide the user with a positive experience. Read Happy Holden's updated article from his series on 25 essential skills for engineers. 3D Additive Electronics Manufacturing: Are We Nearing an Inflection Point? E Recently, Dan Feinberg was invited to attend a detailed and broadly informative webinar by nScrypt titled "The Strength of 3D-Printed Electronics," which covered the status and ad- vances in the use of 3D printing for electron- ic device design and manufacture. nScrypt is an Orlando-based company founded in 2002 that focuses on 3D printing. Here's what Dan learned from each of the speakers. Punching Out! Pivot Like MJ E Most successful businesses have pivoted at least four or five times during their history. The COVID-19 pandemic has forced many compa- nies to close and many others to find other business models. You might not want to stop making boards and start delivering for Ama- zon, but Tom Kastner explains how it is good to keep looking for new opportunities. Sunstone Circuits Pledges Proceeds From Orders Will Be Donated to Feeding America E Sunstone Circuits—a PCB solutions provider for prototypes, medium-volume, and production quantities—will donate proceeds from PCB sales to help families in need across the United States. North American PCB Industry Sales Up 4.3% in April E IPC announced the April 2020 findings from its North American PCB Statistical Program. The book-to-bill ratio stands at 1.19. The PCB Norsemen: Can Better Guidelines on Cosmetic Failures 'Save' Functioning PCBs? E Every year, fully functional PCBs are scrapped due to cosmetic "failures" that are not approved. Is this right, or do we need to make an even more precise set of rules on how to handle this? Jan Pedersen shares his thoughts on the issue. Language of Electronics: Key Considerations for Your Next Direct Imaging System E In this column, Orbotech West DI expert, Rick Jackson, provides a guide detailing which is- sues should be considered when choosing a new DI system. As your PCB manufacturing company considers a new DI system, here are some key considerations to keep in mind. Survey: Lessons Learned in Unparalleled Times E Parents often share nuggets of wisdom with their children in hopes that they won't repeat past mistakes. But what do our electronics in- dustry leaders want to share about lessons learned during the COVID-19 crisis?

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