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AUGUST 2020 I DESIGN007 MAGAZINE 75 I-Connect007 Editor's Choice: Five Must-Reads for the Week E Updates on trade shows, conferences, and associations dominated industry news this past week. Some events are returning to a physical venue; others are opting for a virtual version in 2020. Add to that a spate of cross-associa- tion cooperative agreements and new programs for career development coming from multiple associations, and you've delivered four of my top five picks. Shaun Tibbals and Electra Polymer: Finding the Silver Linings in COVID-19 E On July 8, Nolan Johnson spoke with Shaun Tibbals, sales and marketing director for Elec- tra Polymers. Shaun discusses the Electra Poly- mer's business outlook responses to the ongo- ing COVID-19 outbreak. Rogers Corporation's Advanced Connectivity Solutions Business Adds North America Distribution Channel E Rogers Corporation's Advanced Connectivity Solutions (ACS) business announced the intro- duction of a new distribution channel in North America with the addition of Bonding Source, a Krayden Company, to their sales and ser- vice team effective July 6, 2020. ACS provides global customers with market-leading high performance and high-reliability RF material solutions. The Big Picture: COVID-19 Helps Kill Globalization E Globalization was in trouble even before the pandemic. The decades-long open system of trade that dominated the world economy has been damaged by the financial crisis and— more recently—the Sino-American trade war. Mehul Davé explains how COVID-19 has added a third-body blow to globalization. Standard of Excellence: Being a Valuable Customer E We always talk about being a valuable vendor, but what about being a valuable customer? Anaya Vardya shares five guidelines for mak- ing sure that you are always your suppliers' most valued customer. The Plating Forum: Minimizing Signal Transmission Loss in High-Frequency Circuits E All PCB materials have both conduction and dielectric RF signal losses. In this column, George Milad highlights resistive conduction losses by the copper layer used in the board. North American PCB Industry Sales Up 1.0 Percent in May E IPC announced the May 2020 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 1.10. Punching Out! Acquiring a Distressed Company E Everyone loves a bargain. Just like buying an old car or a fixer-upper house, you can get a great deal, or sometimes you get what you pay for. Tom Kastner shares some thoughts on acquiring a distressed or underperforming business. Just Ask Happy: The Future of 3D Printing E We asked for you to send in your questions for Happy Holden, and you took us up on it! The questions you've posed run the gamut, cover- ing technology, the worldwide fab market, and everything in between. Enjoy.

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