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Page 26 of 147

SEPTEMBER 2020 I SMT007 MAGAZINE 27 is "Reliability Starts at the Bottom," and by that, I mean at the base of every electronic product. At a minimum, you must have com- ponents, bare boards, and assembly materials to build an assembly. You must be able to con- firm that you are building on a reliable base. I reference IPC test and guidance documents frequently for a good reason; they are com- piled by industry experts and, when followed, will more than likely yield a reliable product. I also frequently say that IPC has no idea what you are building specifically, so it's imperative that you own your product. By that, I mean which tests are required for both initial accep- tance and ongoing process monitoring? Being product-specific with your requirements might go above and beyond what IPC—or any other industry association—recommends, but it's the best thing you can do for your product's reliability. And isn't that what it's all about? Well, that, and pizza, of course. SMT007 Eric Camden is a lead investigator at Foresite Inc. To read past columns or contact Camden, click here. Businesses of any kind and any size can infuse trans- formational DNA into their organizations. Creating a strong foundation is key, but having a culture ready to transform, be adept at adapting, and able to pivot on a dime are necessary to thrive during unexpected times. To move a large organization in a new, positive direc- tion requires much more than a top-down approach. It's a wavelike motion starting at the top of the organization, but the movement quickly needs reciprocation from the bottom. Here are eight ways to form transformational DNA within your organization: 1. Customer Success Obsessed: We are living in the age of the customer. Embrace it. Analyze how actions benefit the customer and look for ways to improve the process. 2. Define Your North Star: Clear goals, free from inter- pretation and laid out without contradiction, eliminate dis- tractions for your organization. 3. A (TMO) View of Success: It is not good enough to simply deliver a project management office (PMO). Full value derivation is only truly realized when transforming people, process, technology, and culture, or transforma- tion management office (TMO). 4. Different Problems Require Different Technolo- gies: You have to select the technology very carefully and ensure it is in service of business and not a goal unto itself. Solutions should be solving problems, not looking for them. 5. Commit to a Framework: Any transformation requires interweaving people, process, technology, and culture. 6. The Most Important Element = Culture: Individuals need to be engaged, and teams need to be high performing. 7. OpsDev: Have developers sit directly with opera- tions teams, observing fast-paced flows in real-time, then deploying highly effective enhancements and fixes. 8. Recruit Everyone: Recruit everyone's minds and hearts. A broad and deep collection of transformation- minded individuals can be the difference between collec- tive execution as opposed to endless stakeholdering. (Source: AT&T Newsroom) Eight Ways to Create Transformational DNA in Your Organization

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