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110 DESIGN007 MAGAZINE I SEPTEMBER 2020 considerable cost to the PCB and often intro- duce reliability and yield concerns. Tara Dunn explains an alternative that has been installed in three U.S.-based PCB fabrication facilities: the A-SAP™ process, which is Averatek's semi- additive process. EPTE Newsletter: Is the Global Electronics Industry Improving? E While composing this column, the end of July is quickly approaching, and electronic compa- nies can't forecast business trends with this uncertainty in the market. Why the choppy market? Dominique Numakura explains. InnovationLab, Heidelberg Collaborate on Industrial Production of Printed and Organic Sensors E InnovationLab, an expert in printed and organic electronics, announced a partnership with Hei- delberger Druckmaschinen AG (Heidelberg), a world market leader in the manufacturing of printing presses, that will result in the mass production of inexpensive printed and organic sensors, freeing companies to design and pro- duce low-cost customized pressure sensors on an industrial scale for the first time. Joe Fjelstad Updates His Online Flex Workshop E About 10 years ago, I-Connect007 helped Joe Fjelstad produce an online workshop on flex technology based largely on his book Flexible Circuit Technology. Now, Joe is updating his flex workshop to make it current with today's flex technologies and processes. In this interview, Joe explains what attendees will learn in the "new and improved" seminar, as well as his drive to continue sharing his wealth of knowledge with the young flex technologists of today. Flex Workshop Update With Joe Fjelstad and Anaya Vardya E When Anaya Vardya, president and CEO of American Standard Circuits, heard that Joe Fjelstad, founder and CEO of Verdant Electron- ics, was releasing an updated version of his flexible circuit technology workshop, he knew ASC had to be a sponsor. We recently asked Joe and Anaya to discuss the flexible circuit technology workshop, as well as the ongoing need for flex and rigid-flex training—even in the time of COVID-19—as the demand for flex continues to rise. All Flex Conducts Successful Study on High Wattage Heaters for Medical Instruments E All Flex has tested its high watt heaters up to 115 watts per square inch, which is 50% higher watt density compared to the next highest available. These test results showed that etched foiled heaters stood up against the demands of molecular diagnostic/DNA test- ing, where fast warm-up and rapid cooldown is required, with no degradation after 100,000 thermal cycles. Murray Percival Takes a Bite Out of Board Costs: Partners With Board Shark E The Murray Percival Company, a supplier to the Midwest's electronics industry, announced a new partnership with Board Shark, a PCB solution provider. The Board Shark factories offer expertise in different niches of PCB and flex circuit manufacturing. Flex Talk: Additive and Subtractive— When Opposites Attract E Market dynamics in the electronics indus- try are quickly changing. Some solutions add

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