Issue link: https://iconnect007.uberflip.com/i/1288481
20 PCB007 MAGAZINE I SEPTEMBER 2020 Feature Interview by the I-Connect007 Editorial Team Barry Matties and Nolan Johnson spoke with Garrett Harding, regional sales manager at Mi- croCraft, about the four pillars of manufactur- ing, including technology on the manufactur- ing floor. Harding explains the current interest in inkjet technology and where it fits into the manufacturing process for PCBs, as well as trends, benefits, and more. Barry Matties: Garrett, would you be so kind as to give us a little bit of a background on you and your company? Garrett Harding: I've been with MicroCraft for almost three years, and I manage sales in North America, along with Jim Praechter, our West Coast sales rep. Previously, I worked in the automotive and printing industries. My ex- pertise led to this position, and this is my first time in the PCB industry. So far, it has been a great experience. My customers take great pride in what they do and are very passion- ate about technology. It's an exciting field to work in. Matties: It's great to see that you're there, bring- ing all your technology. Has your background always been in sales and marketing? Harding: I have worked in sales and in HR, but the common thread is that I've always worked with Japanese companies since graduating uni- versity. I lived in Japan for seven years, and I speak Japanese, which is how I ended up find- ing MicroCraft. Matties: I know that we're talking about inkjet today, but MicroCraft offers a range of technol- ogy. Tell us about that. Adopting Inkjet Technology Results in Cost Savings