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50 DESIGN007 MAGAZINE I OCTOBER 2020 Upcoming Events • October 6–8, 2020: AltiumLive 2020 Virtual Summit • October 6, 13, 20, and 27, 2020: EDI CON Online • March 6–11, 2021: IPC APEX EXPO (San Diego, California) • April 13–15, 2021: DesignCon (Santa Jose, California) • May 5–6, 2021: Del Mar Electronics & Manufacturing Show (Del Mar, California) • May 11–13, 2021: IPC High-Reliability Forum 2021 (Baltimore, Maryland) • November 10, 2021: PCB Carolina (Raleigh, North Carolina) Spread the word. If you have a significant electronics industry event that you would like to announce, please send me the details at, and we will con- sider adding it to the list. Conclusion We must not let our senses atrophy as we engage virtually for the time being. For now, to successfully reach those with whom we wish to truly communicate, we must figure out ways to activate all senses. Will you blandly explain to your audience that applying too much heat to a PCB causes failures like delamination, or will you go the extra mile for those in your audience who have not smelled the odor of burnt FR-4 material by sending out samples of damaged boards before your presentation? If we do not get back to on-site visits, tours, and meetings soon, a tactic like this to engage the senses could make a critical difference between virtually reaching your audience or not. Along with our PCEA chapter leaders, I am hopeful that our local chapters will be able to meet again soon. Local sponsors, great pre- senters, meals, and even live hugs and fist bumps are terrible things to waste. See you next month or sooner! DESIGN007 Kelly Dack, CIT, CID+, is the com- munication officer for the Printed Circuit Engineering Association (PCEA). To read past columns or contact Dack, click here. DigiLens Inc. has announced the availability of its Crys- talClear Augmented Reality (AR) Heads-up Display (HUD), boasting the largest field-of-view (FOV) HUD up to 15° x 5° and packaged into approximately 5 liters of volume. Most cars today have a thin dash that doesn't allow a large volume HUD to reside beneath the dashboard. Conventional mirror-based HUDs and DMD-based AR HUDs sup- p o r t s a fe t y w i t h re a l - w o r l d view assisted navigation, but are much larger than DigiLens' waveguide-based HUDs. The CrystalClear AR HUD is based on DigiLens' proprietary photopoly- mer material to enable a thinner multi-layer waveguide with a light engine to direct the light from underneath with maximum efficiency for a full HUD display solution. "HUD volume, field of view and the image location have been the biggest barriers to adoption of AR assisted driv- ing in automotive," said Chris Pickett, CEO of DigiLens. "We have, by far, the widest FOV HUD available on the market and the HUD image is displayed at infin- ity thereby giving meaningful and contextual visual data that can be attached to the world in front of a driver, so the driver never has to take their eyes off the road." (Source: Globe Newswire) DigiLens Brings Ultra-Compact CrystalClear AR HUD to Any Auto Dashboard

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