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12 PCB007 MAGAZINE I FEBRUARY 2021 As many of you know, IPC APEX EXPO will be held virtually March 8–12, 2021. We look forward to producing APEX EXPO every year, and 2021 will be no different. It is our signa- ture event, and we are committed to providing the cutting-edge content and networking op- portunities that attendees have come to expect over the past 20-plus years. is year, we will just do it from a digital platform. In person or online, our goal is to maintain IPC APEX EXPO's position as the premier event for the electronics industry by providing far-reaching insights and ideas. e challenge we face to provide a premier networking event is also an opportunity for growth. While we pride ourselves on the networking experience our in-person event provides to our attendees, we believe that the virtual setting allows us to achieve that same goal: to offer connections, new knowledge, and important opportunities to our audience. Because companies will not have to pay for employee travel, we hope to increase our global audience by going deeper into orga- nizations, offering our cutting-edge content to more people. is gives us the unique op- portunity to meet and connect with a broader audience while increasing our reach in the in- dustry. IPC APEX EXPO will still be the place to connect and collaborate as the digital platform will allow attendees to easily navigate more than 100 technical conference sessions and ap- plication-focused professional development courses as well as view product demonstra- tions, schedule one-on-one meetings with ex- hibitors, and experience other offerings within the online exhibition. is year, IPC will bring experts together to help companies transform and modernize as we look toward the future of electronics man- ufacturing. Our Technical Conference reflects Join Us for IPC APEX EXPO: Virtually One World, One Industry Feature Column by Dr. John Mitchell, IPC—ASSOCIATION CONNECTING ELECTRONICS INDUSTRIES

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