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54 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2021 SHOW & TELL MAGAZINE by Pete Starkey, I-CONNECT007 Wednesday's Premier Keynote at IPC APEX EXPO 2021 came from Travis Hessman, edi- tor-in-chief of IndustryWeek, "a website and magazine dedicated to manufacturing leader- ship, operational excellence and the technolo- gies that make it possible." An energetic and animated presenter, a powerful storyteller and visibly passionate about digital manufacturing, Hessman made it clear at the outset that his goal was not to hype an already over-hyped industry, nor to focus on the technologies themselves, but to walk-through the process of transformation. He stated that he was a process guy, and it was process, not "gee-whiz amazing tech-toys" that would transform our industry. Reasons why companies had got it wrong and failed in their attempted digital transformations became IPC APEX EXPO 2021 Keynote: Travis Hessman 'The Great Digital Transformation'

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