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130 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2021 SHOW & TELL MAGAZINE looked at his writing style, activities and other information to make that determination and complete the form automatically. Shawn compared well known predictions of the past that completely missed the mark and warned us to think carefully about such predictions. Our lives will change with the use of data in ways that we can't really imag- ine right now. When Shawn talked about data, he reminded us that it has always been there; what's different today is our ability to harvest and organize the data in real time. He shared a video from OMRON of a man playing ping pong with a robot. ink about all of the data the AI must interpret to respond in a second to a ball, calculate the angle, return the ball over the net, and continue the rally. Amazing. Figures 1-2: A screenshot of Shawn DuBravac and his explanation of how even surfers will use AI to hone their craft. Another screenshot that details his Twitter "profiling." Figures 3: In the future, buying shoes will be a fast and simple process. Figure 4: DuBravac closed with a quote from chess champion Garry Kasparov, who won his first match against IBM's Big Blue but lost his second, after the computer's AI was able to learn his playing style. He also shared some simple ways that data will help us purchase our shoes in the future. ere's not a more essential piece of gear when covering a non-virtual trade show (see you in San Diego in January 2022) than a pair of great fitting shoes. Shawn shared an example of how our feet will be instantly analyzed and the per- fect shoe size, based on the shoe of your choice, will be provided to you (Figure 3). In the end, Shawn reminded us that it's the explosion of data that will drive our thinking and change our processes. But it will not be data and AI alone that makes us better, it's the combination of human creativity, data and AI that will transform our business (Figure 4). If you missed Shawn's keynote, it is now available on demand until June 13, 2021. S&T