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104 PCB007 MAGAZINE I APRIL 2021 1 IPC APEX EXPO 2021 Keynote: Travis Hessman on 'The Great Digital Transformation' E e March 10 keynote at IPC APEX EXPO 2021 came from Travis Hessman, editor-in- chief of IndustryWeek, Hess- man made it clear that his goal was not to hype an already over-hyped industry, nor to focus on the technologies themselves, but to walk-through the process of transformation. 2 IPC APEX EXPO Keynote: John Mitchell on the State of the Industry E Delivered via video conference on March 8 as part of this year's virtual format, Mitchell made good use of a panel approach. Aer opening remarks, Mitch- ell anchored an around-the- horn series of reports from IPC experts. 3 EIPC Technical Snapshot: 5G and Loss Minimisation E Bringing a specialised techni- cal area into sharp focus, this month's topic was "5G and the understanding of loss minimisa- tion at the PCB level," with pa- pers on dielectric material, cop- per foil, and modelling solutions. 4 The Government Circuit: Making Connections Between 'Build Electronics Better,' 'Build Back Better' E e new year has already spawned several positive gov- ernment policy actions for the electronics industry, leaving us intrigued about the year to come. We're seeing an increase in policy debates that affect our industry, making IPC's government rela- tions work more critical than ever. Editor Picks from PCB007 John Mitchell Travis Hessman Chris Mirchell Pete Starkey

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