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42 DESIGN007 MAGAZINE I SEPTEMBER 2021 Standard of Excellence: The Beauty of a Partnership E Partnerships are more important than ever. Not only with your vendors, but with your competitors as well. I believe that if we can all start working together in this new post-pan- demic world, life will be much better for all of us individually but also better for our industry as a whole. EMC and Technica Introduced New Extreme Low Loss High Speed Materials at DesignCon 2021 E EMC and Technica welcomed OEMs, ODMs, and PCB fabricators to their booth at Design- Con 2021 to learn more about these and other high-speed products. The Right Approach: The Laws of Respect, Intuition, and Magnetism E Good leadership always makes a difference; unfortunately, so does bad leadership. is leadership truth continues as we will be talk- ing about the seventh, eighth, and ninth of the 21 Irrefutable Laws of Leadership. The Demand for Copper E Nolan Johnson spoke with Michael Coll and Chris Stevens of Nippon Denkai, home of the last-standing ED foil manufacturer in North America, about the demands and projections they're currently seeing in the copper market. Punching Out! 2021 Mid-Year PCB/EMS M&A Update E M&A activity is booming in the U.S. as the nation emerges from the COVID pandemic. anks to video conferencing and adjustments in procedures, M&A was also pretty busy in 2020. Now that the economy has opened and everyone is traveling, more deals are being discussed. Ventec, Taiyo America Sign Exclusive Distribution Agreement for Mainland Europe, UK E Ventec International Group Co., Ltd., is pleased to announce it will be taking over the exclusive distribution of Taiyo products in mainland Europe, the UK and Ireland. Dan's Biz Bookshelf: Damn Good Advice (for People with Talent) E If you want a book that not only shows how to be creative and spark your own creativity but provides real-life examples of what true originality looks like, this is the book for you. It is a small book filled with 119 ways to spark your own creativity. I love this book. I always keep it on my desk so that when I get stuck for an idea to write about, I look through it and I always find something that will get my engine running again. Riding the Wave of Copper Inflation Pricing E In this interview, Ventec's Mark Goodwin discusses the rising inflation hitting the electronics industry at the same moment as shortages of copper and other raw materials. He believes that, while the PCB industry has endured cycles like this before, this one feels different.

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