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NOVEMBER 2021 I DESIGN007 MAGAZINE 65 increase purchasing power, and reducing the number of prototypes due to inherent lessons learned. • Improving design quality by leveraging past successes—which also reduces risk in new products, reducing verification time by "certifying" known good circuits, and ensuring continuous circuit improvement. • Ensuring compliance with corporate and industry requirements by leveraging certified IP, managing access rights for IP security, and reducing an organization's overall risk. Effective reuse is ultimately a combination of corporate culture, efficient methodology, and enabling EDA technologies. I would encour- age engineering teams to evaluate their current processes for effective IP reuse; a little process improvement pain will lead to extensive time, cost, and quality gains. By digitally transforming the reuse of design IP, electronic systems engineering teams will reap the benefits and rewards of being the first to deliver tomorrow's designs to market today. DESIGN007 David Wiens is Xpedition product manager, System Design Division, for Siemens Digital Industries Software. To contact Wiens or read past columns, click here. be assessed, and the appropriate teams notified if it's executed. • Certainly, design soware tools are critical to simplifying an IP reuse process, but a new methodology requires a commitment from management to ensure compliance with the new process and accept some short-term delays as it's implemented. • ere is a pervasive reluctance to use circuits designed by others because the quality is unknown, it feels like plagiarism, or is due to the classic "not-invented-here" syndrome. is reluctance needs to be overcome, first by a commitment from management and then through the benefits that teams will see from practicing reuse. If deployed across an engineering organiza- tion, IP reuse can deliver significant benefits: • Getting to market first by jump-starting new designs through the reuse of existing IP, thereby accelerating the product development process. Collaboration and efficiency are increased through a "build- ing block" design process that fosters concurrent development, enables knowl- edge-sharing, and helps manage the increasing complexity of today's PCB systems. • Reducing product development cost by eliminating repeated creation of the same circuitry, consolidating components to

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