SMT007 Magazine

SMT007-Dec2021

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experiences, suddenly you can make a con- nection. Once you've got an additional con- nection, you gain a whole new branch of net- work connections that you could work with to help your business or that you can help. is is when you can leverage the virtual connections more easily. I hope people have that as one of their pri- orities, to meet different people. Of course, we want to say hello to all our old friends, but there's going to be a lot of new people there, too. ose connections can be super impor- tant because people have gotten very comfort- able, as you said, with the virtual way of doing things. Now if they've made a new acquain- tance, they can maintain that very easily once they leave APEX EXPO. Matties: What messaging are you providing for those who are not attending APEX EXPO but still want to be able to participate? Mitchell: IPC APEX EXPO is really three events combined in one. You have your exhi- bition show floor, something that really needs to be experienced in person. Non-attendees could certainly find out who exhibited and how to contact them, but they could do that anyway, right? en we have professional development, giving attendees a chance to take a deep dive into a particular subject, and a robust technical education program that offers more than 100 papers in four strong educational tracks. In ad- dition, we will have committee meetings going on essentially all the time. e standards development committee meetings will be live, but people who aren't there will have the opportunity aer the fact to raise comments, concerns and/or points, and share data aer the fact, so if they can't make it, they can still impact the standards. On the professional development side, a few presen- tations' recordings, I believe, will be shared for those who aren't there. But as you said, you were able to peruse the entire agenda for

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