Issue link: https://iconnect007.uberflip.com/i/1443477
26 PCB007 MAGAZINE I JANUARY 2022 Johnson: With that sort of a good, healthy reor- ganization of EMS companies' assembly func- tion in Europe, that makes a lot of sense. Does that shi your mix at NCAB? With a global net- work of fabricators, are you able to then region- alize to match up or does that even matter? Forsen: It doesn't really matter. Still, we say that the PCB market is about $65 billion plus, with the high mix, low volume, which is our core business, at about one third (about $20 bil- lion). We have about 1.5–2% of the world mar- ket share, so there is still a lot to grab out there. In that respect, I think we are gaining on the fact that the high mix, low volume, the indus- trial segment, is growing because that is where we can add value. We see about the same trend in the U.S. market, as well as European market. So, I think they also see that the industrial seg- ment is growing in a good way. However, we see this trend in production of PCBs, that there are still no new factories open- ing in Europe and the ones there are having difficulties investing in new equipment, new machinery, and so on. So, there's still that potential for less production in Europe, while with back-sourcing or taking back some of the high mix, low volume, the need for PCBs will continue to grow in Europe. at means there will be a growth market for companies like us because we can give so much more service. We can still act as a local player and give the customers technical support as the local facto- ries did before. Johnson: For companies wanting to supply the European market with equipment, mate- rials, substrates, or components somewhere upstream in the supply chain, from your per- spective, what do they need to do to succeed right now? Forsen: Of course, they need to have a local presence. One main dif ference bet ween