Issue link: https://iconnect007.uberflip.com/i/1449048
20 DESIGN007 MAGAZINE I FEBRUARY 2022 and how the profession will be transforming soon as the trend for automated manufactur- ing moves forward. So, it was beautiful for me to hear that these two organizations decided to work together to reach all our PCB design and manufacturing stakeholders by working as partners and, in essence, coalescing the two show experiences. e two show themes struck me that same evening. To understand digital transcendence in con- text of the entire electronics PCB industry, PCB designers must learn to initiate design in a way that will digitally connect with all the other PCB industry stakeholders concur- rently. rough the standardization of data formatting, PCB layouts of the future will be accessible and automatically modified by other project stakeholders. Commodity stake- holders will be connected with manufactur- ing engineering stakeholders, and design and manufacturing engineering will be connected with test engineering, for example. All will be able to work concurrently from live data within a project ecosystem to make required modifications without having to engage the original PCB engineers and designers who initiated the design. In turn, designers will be freed up to move forward to initiate new designs while incor- porating real-time feedback from the previ- ous designs. e process of PCB design layout is envisioned to transition from being run by a single layout stakeholder with a tradition- ally limited scope of peripheral stakeholder capability, to one of data-driven transparency for all stakeholders concurrently. Design for manufacturing will transition to a paradigm of designing with manufacturing—and sales, sup- plier management, purchasing, and other key stakeholders who fill equally important roles during project development and on through production phases. So, considering the challenge of creating a musical promo inspired by my evening realiza- tion, would I be able to find my inner "gang- stah?" Could I rap about what to expect and experience at these two shows which would serve to shine as an example of international industry collaboration during the week of Jan- uary 24? Of course! I wrote down the main verse of my rap: "So, let's all connect, c'mon people, let's reflect on the meaning of digital transcendence. Catchin' how design and manufacturing combine." I gave it my best shot. I had fun recording the segments and the soundtrack. A couple of weeks before the show, the video was approved and "dropped" onto social media January 13. As many of you know, editorial deadlines require me to submit this column well in advance of the publication date. Truth be told, I am writing to you a week earlier than the events I am describing will have occurred. I am