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136 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2022 SHOW & TELL MAGAZINE By Kelly Dack, CIT, CID+ All in all, my columnist colleague Dan Beau- lieu's advice about making goals before attend- ing a trade show was very helpful as I prepared to attend the IPC APEX EXPO this year. In my last column for Design007 Magazine, I men- tioned I would be using this strategy to help get the most out of the show, with the objective of giving it back to you in the form of a post-show review. Before leaving for the show, I submitted my unfinished column with a list of personal goals I'd hoped to accomplish, then hoped to write about as I am doing now. Here are seven things I accomplished: 1. Almost—but not quite—meet, interview, and sing a quick tech-song with IPC APEX EXPO keynote speaker and CBS tech correspondent David Pogue. His keynote was a hotly anticipated event, and he did not disappoint. He spoke of new sensor technologies feeding the smartphone, EV, and robotics industries and how every new technology endured social and cultural resis- tance only to eventually be adopted by soci- ety and change the world. He mentioned early radio and television, then computer games and smartphones—at one time all emerging tech- nologies—which older generations warned would harm or "rot the brains" of the adapting younger generation. In case you didn't know, Pogue worked with Broadway musicals early on in his career and is quite a musician. He fre- quently holds speaking engagements and likes to incorporate his "chops" into his subject matter in the form of musical parodies. At the end of his keynote, the audience was treated to a delightful par- ody called "I want an iPhone," sung to the tune of Paul Anka's "My Way," made famous by his good friend Frank Sina- tra. At the end of the day, I did not get an opportunity to interact with David Pogue; I walked by as I-Connect007 president Barry Matties invited Pogue into the I-Connect007 booth for an interview. I may not get to say "accom- plished" on my Pogue goal, but I was happy to hear his take on technology. Stakeholder's Paradise— Part Deux: Show 'Revieux'

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