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22 PCB007 MAGAZINE I AUGUST 2022 Feature Interview by Andy Shaughnessy I-CONNECT007 e cost of everything is on the way up, and fabricators are feeling the squeeze. ey may hesitate to raise their prices because they don't want to scare off business, but what options do they have? We asked James Hofer, general manager of Accurate Circuit Engineering, to weigh in with his thoughts on this conundrum. Andy Shaughnessy: James, with the cost of materials, shipping, and electricity rising, have you had to increase your prices? James Hofer: We did raise prices at the begin- ning of the year. However, despite current costs changing on a daily basis, we have not revisited our pricing. It is my intent to hold pricing through at least end of the third quar- ter to see if things stabilize. Shaughnessy: What are your customers' atti- tudes about price increases? Are they more accepting now because they've maybe just paid $7 a gallon for gas? Hofer: ere has never been a time that cus- tomers are pleased about cost increases and resisting increases is part of the job for buyers. As we have held pricing through mid-year, I cannot really comment on that. However, I am Board Pricing Challenges and Opportunities

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