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Page 68 of 91

OCTOBER 2022 I SMT007 MAGAZINE 69 Anatomy of a Trade Show Networking Trade shows give attendees the chance to create business relationships and cultivate future partnerships. Check out the competition Attendees can gain invaluable insights into what their competitors are doing, helping to make their current operation more efficient or reduce their production costs. Learn about the state of the industry Attendees can learn about current and future trends, helping to keep competitive in their sector. Education Seminars that only take place at trade shows expose attendees to new people, new business and new ways of thinking for your business success. Source: Source: Source: Source: Spooky Nook Events Source: Display Wizard Exhibitor Survey Get face time with targeted leads Attendees are actively looking to buy the right products for their needs at trade shows…and meeting face-to-face can help to close sales. Source: Spooky Nook Events 46 of attendees attend only one trade show per year of attendees have buying authority 81 of trade show pros prefer in-person events 95

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