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4 SMT007 MAGAZINE I FEBRUARY 2023 FEATURE INTERVIEWS Alpha Takes the Greenfield Route with Prashant Patel, Steve Smith, and Steve Ryan Koh Young: Getting Equipment In-Line and Customers Online with Mitchell Kim, Brent Fischthal, and David Nemeth After the Show, Share What You've Learned with Kris Moyer FEATURE ARTICLES Making the Most of Trade Show Leads by Barry Matties Ten Expert Reasons to Walk a Trade Show by Dan Beaulieu FEBRUARY 2023 • FEATURED CONTENT Conferences and trade shows are valuable resources. Now that the 2022 trade show season has closed and IPC APEX EXPO 2023 is behind us, it's time to make a strategic plan from all the pieces of information you've gathered for the year ahead. It's All About Strategy 26 42 60 20 36 42 26 36

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