Issue link: https://iconnect007.uberflip.com/i/1493443
FEBRUARY 2023 I PCB007 MAGAZINE 9 plan that includes maintaining a constant pres- ence on social media—something that many "old school" folks in our industry oen neglect. If you came home from IPC APEX EXPO with a plan to launch a start-up fabrication facil- ity, columnist Christopher Bonsell has what you need to know about setting up wet pro- cessing in your new venture, from workplace layout through waste processes. Another inter- esting perspective is the one offered by col- umnist Hannah Nelson, who explains why we need volunteers like you to join the standards committees that meet at shows like IPC APEX EXPO, and how to get involved and make a difference in this industry. We also have col- umns from Happy Holden and Mike Carano, as well as an interview with John Hendrick- son, Frank Harrill, and Jessi Hall of Schweitzer Electronics. So, aer you do your laundry, it's time to act—and act fast—while the show is still fresh in everyone's minds. Eventually, the inexorable march of time wins out. ere will be another show, another conference, and customers to visit, and these ideas will all take precedence over that special week at the show. You put in a lot of effort, and now it's time to take advantage of it. PCB007 What were your rivals doing? And what's the best way to disseminate the new technical information you learned at the show to the rest of your team? You'll probably have to be the champion responsible for that. How do you and your company build upon what you've learned—and the new relation- ships you've built—and move forward for the rest of the year? In an industry like ours, rela- tionships are everything. As we learned from our experts this month, one thing is certain: Your marketing campaign shouldn't end when the trade show does. Avoid the temptation to pull back your marketing. In fact, post-show marketing is an important tool in your toolbox. In this issue of PCB007 Magazine, our expert contributors provide us with methodologies to create your own post-show plan of action and identify the important points to consider within that plan. We also provide ways to implement these process steps. Readers will learn various paths for implementing their post-show plan across multiple teams within their company. First, columnist Dan Beaulieu explains how to set up a solid pre-show plan—one that leads you directly into your post-show follow-up actions. Next, Barry Matties presents a plan of action for all those juicy leads you gathered dur- ing the trade show. IPC instructor Kris Moyer explains how to pass on the new knowledge that you acquired during the technical classes. Taiyo's Kiki Shemomae lays out a post-show Andy Shaughnessy is managing editor of Design007 Magazine and co-managing editor for PCB007 Magazine. He has been covering PCB design for 20 years. He can be reached by clicking here.