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64 PCB007 MAGAZINE I APRIL 2023 Feature Interview by Barry Matties I-CONNECT007 Barry Matties recently sat down with Brian Wallace, consultant and owner of HR Strate- gies Now in Cyprus, Texas, to discuss the chal- lenges of hiring, onboarding, and customer experience. e consulting company helps small business owners attract, engage, and retain high-quality talent. One of the biggest problems in industry is finding, onboarding, and keeping great talent. What strategy advice do you give clients? It's multifaceted. e key is to understand your employees. Make sure that your offerings align with their interests, and that you're hiring them for the right reasons in the first place. If you've got a mismatch between who you're looking for and the employees you're actually bring- ing into the organization, it's going to cause a disconnect or challenges down the road. Make sure that you've got the right setup in the first place. Second, you must create a great culture. Culture is one of those nebulous concepts for many companies, but basically it's the under- lying manner in which they get things done in their organization. ere are some key elements to highly effec- tive cultures that drive employee engagement, including having robust communication prac- tices and a high level of trust. Once you have the culture set up, then it's a matter of creat- ing alignment within the organization and Interviewing? Delve into Company Culture

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