Issue link: https://iconnect007.uberflip.com/i/1497518
66 PCB007 MAGAZINE I APRIL 2023 ensuring that your employees understand very clearly, from top to bottom, what the organiza- tion is all about and where it needs to go. en, you need to define the requirements and over- all day-by-day activities—including salary, cul- ture, and the commute—that will help grow the business. If I'm an employee looking for a job right now, I would look at a company's culture because that's going to determine my job sat- isfaction. at's number one. Number two is salary, because I obviously have to take care of my responsibilities. I'd look for growth oppor- tunity within the business. I'd also look at the general purpose of the business and whether it aligns with mine. You're looking at the hiring process. We always say that if you have to fire somebody, your hiring process failed, right? Yes, sometimes. ere are the two criti- cal pieces of the human resources equation that you absolutely have to get right, because they're filled with legal risk. ey can cause a whole lot of gain or frustration. But if you have a robust hiring practice, then you're absolutely right, the chances of having to fire that person in the future is going to be minimized. Unfor- tunately, there will always be circumstances in which you'll need to release somebody in order to protect the organization. What about people who don't want long commutes or any commute? at's becoming a big issue in our society at t h i s p o i n t . It 's a s i g n i f i c a n t m i s m a tc h o r disconnect in expectations between what an employee wants vs. what an employer is capable of offering. Are you seeing more businesses offering paid courses for professional development or technical skills? ey can go in a number of different directions with this. Some companies are saying, "We want to fully support you. We want to grow your career and will pay for all your education." Some cut back on that version. Other compa- nies may provide services through Skillso, for example, which is an online learning plat- form that has learning programs targeted to specific careers. e great thing about educa- tion today is that it comes in so many different forms. It's just a matter of somebody putting a plan together and making sure that develop- ment processes work effectively. What role will automation or robots play in HR? It will be interesting. We're on the precipice of some incredible and wild scenarios within society as a result of this. e way that people interact with and use technology will change dramatically. Companies need to think about how they put structure around using AI to further their busi- ness. How will AI make us more productive? How will it enable us to serve our customers more effectively? You have other risk factors as well, so you must make sure you have in place a robust plan on how to handle situations. Brian Wallace