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24 PCB007 MAGAZINE I JUNE 2023 What qualities must employers possess to attract and retain some of the brightest talent in today's ever-changing workforce environ- ment? How can companies reevaluate their hiring processes and offerings to meet those expectations? As the workforce evolves, I believe companies desperately need to change their traditional hiring strategies if they want to attract the next generation, which has differ- ent expectations and priorities when it comes to choosing the right career. It's a Brave, New Workforce As I have closed out my college career and now enter the workforce, I can reflect on the expectations I had for my future employer and what made me choose my new career path. (I'm starting a new job as a validation engineer at Texas Instruments this month.) It is impor- tant that employers understand these priori- ties and adapt their hiring techniques accord- ingly. Offer a Work-Life Balance A priority for the next generation of skilled workers is a work-life balance. As employees, we spend 40+ hours of our week at work. We want to be treated like a valued employee. We are looking for flexible work schedules, possible options to work remotely, and balance between our personal and professional lives. Dolly Par- ton says, "Never get so busy making a living that you forget to make a life." at is exactly it: is new generation wants to "make a life." We want time to travel, see family, and relax when we can. When that work-life balance doesn't exist in a company, burnout rises and overall job sat- isfaction quickly declines. As the Harvard Busi- ness Review states, "88% of knowledge workers say that when searching for a new position, they will look for one that offers complete flexibility in their hours and location." 1 When choosing my first job, I researched and analyzed organizations that had a good reputation for work-life balance. I knew I would need a flexible work schedule in order to see my now long-distance family. To accom- The New Chapter Feature Column by Hannah Nelson, TEXAS INSTRUMENTS