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Page 93 of 105

IPC COMMUNITY 94 SUMMER 2023 When IPC staff wanted to showcase the lat- est industry developments to a European audi- ence, they made an obvious choice: Timișoara, Romania. The dramatic economic expansion here over the past 30 years has resulted in a large con- centration of manufacturing and technology businesses. Long-term planning by authorities positioned the city as a business-friendly and diverse cultural hub on the western border, providing easy access to Central Europe. Timișoara has now become one of the coun- try's main economic centres, and in 2023 was named as the European Capital of Culture. IPC Day Comes to Romania By Peter Tranitz, Senior Director, Technology Solutions, IPC Electronics Europe Today the vast manufacturing infrastructure and skilled workforce here act as a magnet for nearshoring or regionalization investment, where goods are produced close to their end market. According to a Reuters report, "A gen- erational shift in sourcing strategy," 8.5% of European manufacturers and retailers point to Romania as their future manufacturing location 1 . The Flex Factor IPC has had a long-standing relationship with Flex, a U.S.-headquartered multinational and diversified manufacturing company with a significant presence in Timișoara. EVENTS

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