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10 PCB007 MAGAZINE I AUGUST 2023 The Schweitzer Engineering Laboratories (SEL) leadership team made some far-reach- ing decisions in the past decade: ey opted to build their own captive PCB fabrication facil- ity in Moscow, Idaho, and they decided to uti- lize zero-discharge processes. Now the facility is up and running and the state and local offi- cials are firmly on SEL's side, thanks in large part to the green processing, not to mention the employment opportunities. We recently interviewed David Whitehead, CEO of SEL, and asked him to discuss his pro- cess for developing a business strategy. He explains how a company's core values inform its strategy, the need to understand your cus- tomers' needs, and why building your own PCBs makes sense in these times of supply chain disruptions. Barry Matties: Why don't we start with your core values, and how those really are the foundation to strategy? In the early days of the company, Ed Sch- weitzer wrote down our principles of oper- Discussing SEL's Strategy Feature Interview by the I-Connect007 Editorial Team

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