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Design007-Nov2023

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64 DESIGN007 MAGAZINE I NOVEMBER 2023 and how to select a rigid-flex vendor. Mike Morando explains that if you're designing PCBs for an OEM that is betting everything on a next-generation rigid-flex design, you would want to use the absolute best vendor for your rigid-flex design. Your new rigid-flex design needs to be put into the right shop to leverage the best manufacturing solution. Standard of Excellence: Keep Learning or Start Dying E "Keep learning or start dying" is an old but morbid (to say the least) phrase that's perfectly suited to our own PCB industry. I would tweak it just a bit and say that if you're not increas- ing your technology level and expanding your technology roadmap, your company will start to die. I think one of the reasons for the demise of PCB manufacturing in our country over the past 20 years is that many companies stopped investing in their future. Anaya Vardya explains. Wearables Bounce Back with 8.5% Growth in Q2 2023 and a Positive Forecast E Global shipments for wearable devices returned to growth in the second quarter of 2023 (2Q23) reversing two quarters of decline, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. e market grew 8.5% year over year with shipments totaling 116.3 million devices. With Flex and Rigid-flex, Ask the Right Questions E I recently met with Tony Plemel, senior appli- cations engineer with Flexible Circuit Tech- nologies. In this interview, Tony discusses when flex designers need to break the rules, when they can't break the rules, and why it's so important for fabricators to ask design- ers the right questions to ensure a successful build. Insulectro Flex Materials Showcase Offers Tips for Technologists E Insulectro continues its drive to educate PCB designers about the ins and outs of advanced flex materials. On Sept. 19, the company hosted an all-day seminar on flexible and printed elec- tronic materials at its San Jose, California, facil- ity. e event kicked off with a presentation by Dave Rosenfeld, a technical fellow at Celanese, which acquired DuPont's mobility and materi- als business last year. Got Questions? Standards Have the Answers E e I-Connect007 Editorial Team recently spoke with Gerry Partida, vice president of technology at Summit Interconnect, and co- chair of the IPC-6012 committee. Gerry has been involved with standards development for years, and he believes that adhering to IPC's standards and specifications has been a big part of Summit's success. Selecting a Rigid-flex Manufacturer E If you're coming from the rigid PCB world, you're probably wondering how to get started

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