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26 SMT007 MAGAZINE I FEBRUARY 2024 Alignment Is About Focus Incorporate the message into your ads and supporting marketing materials to cement your aligned marketing. is reinforces the alignment with your team, reps, distributors, customers, and potential customers. e more public it is, the stronger it becomes. Everybody's in Sales Closing sales is typically the responsibil- ity of your sales team. But while you need a strong professional closing sales, it's not solely their responsibility. In reality, the salesperson is only as good as the team that produces the deliverables; they're selling the team's capabil- ity, attitude, and commitment. A high-quality sales pitch or on-time delivery is a great place to start. Still, in the long run, it's about the team producing the deliverables that sustains the ability to make sales, not just the salesper- son. Having long-term, repeat customers is one of your most vital sales tools, only achieved through your aligned team effort. At a minimum, anyone who has contact with customers and potential customers should understand the selling process and what it takes to make a sale, so let them help. Remem- ber, selling is not about one presentation; it's about building relationships. e more mean- ingful relationships your entire team has with potential customers, the more likely they will become customers. Making sales is about the impression your organization leaves in your prospect's mind. e delivery of your message creates a percep- tion in the prospect's mind, which can be prob- lematic if it's a conflicting message. For exam- ple, suppose your salesperson tells a prospect about your fantastic customer service, and then gets stuck in an automated phone loop. What if a customer calls and the call is answered poorly? It will immediately set a negative impression.