Issue link: https://iconnect007.uberflip.com/i/1515990
FEBRUARY 2024 I PCB007 MAGAZINE 25 Information is knowledge, and IPC's weekly Glob- al Insight newsletter provides curated, highly rele- vant content on what's happening within IPC and on a broader scale to help you make better business decisions and stay on trend in today's world of elec- tronics manufacturing. In this interview, Brian Knier, vice president and chief marketing officer at IPC, discusses the com- pelling reasons this newsletter is a must-read for a worldwide audience that wants to compete in this global marketplace. Nolan Johnson: Brian, what is the importance of Global Insight? What content are you striving to deliver to the readership through this newsletter? Brian Knier: We're in a very dynamic industry. Glob- al Insight is an opportunity to provide curated con- tent that is relevant and timely for our readers—IPC members and our nonmembers alike—so they know about the activities we're pursuing, outcomes we've learned, industry news headlines, what's coming up, benefits of IPC membership, and other things we're doing on their behalf. We keep it very streamlined and focused on the things that they need to know. It's easy to read and digest. There is so much in the news to sort through; I'm sure a focused perspective is valuable. An area where we get a lot of readership is in com- pliance and regulatory affairs. Those are ever- changing landscapes, and with the help of our ad- vocacy team, we provide timely information for your business. The format of Global Insight allows you to easily scan the headlines and summaries and then choose the articles that are most relevant to you. The articles are short and easy to read. We are cut- ting through the clutter to bring our readers what we know will be most relevant and timely. These are the things you want to know right now. Access to IPC Global Insight comes with IPC membership, but can nonmembers access the newsletter as well? Yes, it's designed with the entire industry in mind, but with a nod toward our members. We want them to be aware of the advantages of being an IPC mem- ber. There are unique benefits for members; it's al- ways good for us to keep that in front of them, espe- cially as new benefits become available. For nonmembers, we feel that as they read the newsletter and learn more about what we do for the industry, they'll consider joining us as a member company. Is there anything else you'd like to share about IPC Global Insight? There is some new energy around our newsletter; we've recently moved production and support into IPC Publishing Group, which includes the I-Con- nect007 family of publications. We feel there is a much stronger partnership in developing the con- tent and supporting our advertisers who want to reach that same audience. We've got some new en- ergy, and that's pretty exciting for us. Learn more here about subscribing to IPC Global Insight.