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IPC, FED Partner for New Design Conference in Vienna Interview by Andy Shaughnessy IPC and its German partner FED have teamed up to create a new PCB design conference in Vienna, Austria. e Pan- European Electronics Design Conference (PEDC) is scheduled for Jan. 29-30, 2025 at the NH Danube City hotel in Vienna. IPC's Peter Tranitz, one of the show organizers, discussed how this new show came about, pointing out that, unlike many of the regional conferences in Europe, PEDC will host curated, peer- reviewed presentations, not promotional content or product pitches. Will PEDC become an annual event? Andy Shaughnessy: Peter, tell us about the new design conference in Vienna, Austria. Peter Tranitz: e idea for the Pan-Euro- pean Electronics Design Conference came out of discussions that IPC and FED (Ger- many-based electronics design and manu- facturing association) had with the PCB and EMS communities around our activi- ties in Brussels. During those discussions, we learned that high-level scientific con- ferences are missing within the European landscape. In Europe, we have regional language conferences on electronic design organized by national associations. Oen, little care is taken to avoid promotional and product pitches. The PEDC is targeting the pan-Euro- pean community for electronics design. We are transporting the model of the IPC APEX EXPO conference, which 26 DESIGN007 MAGAZINE I DECEMBER 2024