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JANUARY 2025 I SMT007 MAGAZINE 57 invest in energy-efficient infrastructure. Google, for example, has pledged to run its data centers on carbon-free energy by 2030. Supply chain management offers additional opportunities for reducing emissions. Compa- nies can partner with suppliers that share their sustainability goals or implement standards that encourage eco-friendly practices across the supply chain. Additionally, logistics opti- mization—such as choosing more fuel-efficient routes or using EV transportation—can signifi- cantly reduce a company's carbon footprint. Creating a corporate culture that values sus- tainability requires more than implementing eco-friendly policies; it must be part of the orga- nization's core values. Leadership must set the tone, and employee engagement is also impor- tant. When employees understand the impact of their actions and feel empowered to con- tribute to eco-friendly initiatives, sustainabil- ity becomes a shared responsibility. To achieve this, companies can offer training in sustainable practices, involve employees in eco-friendly projects, and reward efforts that contribute to environmental goals. For instance, Adobe has a Green Team program, where employees can participate in environmental projects and bring their sustainability ideas to life, thereby foster- ing a culture where sustainability is everyone's responsibility, not just a corporate initiative. Other companies that also lead by example include: Levi Strauss & Co. e clothing company has made strides in reducing water usage and chemicals in its manufacturing process, launching its "Water Less" initiative. Levi's commitment to sustain- able practices has improved its environmen- tal impact and inspired similar practices in the fashion industry. Apple e company is working toward a zero-car- bon footprint across its supply chain by 2030. By focusing on recycling, sustainable sourcing, and renewable energy, Apple has set ambitious goals emphasizing its role as a global citizen in environmental sustainability. e role of global citizenship in environ- mental sustainability is not only about moral responsibility but also about long-term sur- vival and success. As businesses expand their reach across borders, they have the opportu- nity and responsibility to address environmen- tal challenges. Balancing profit with sustain- able practices, navigating international regu- lations, and embracing collaborations is part of this journey. By building a culture that val- ues sustainability, identifying areas to reduce emissions, and demonstrating genuine com- mitment, companies can make a lasting, posi- tive impact on the environment. ose of us in electronics, especially those who fabricate PCBs, have a responsibility to support sustainability. CEE has invested nearly $30 million over the past few years to ensure our factories are completely environmentally friendly. We do this because it is the right thing to do. We must protect our environment for future generations. SMT007 Tom Yang is CEO of CEE PCB. To read past columns, click here.