Issue link: https://iconnect007.uberflip.com/i/1531014
52 SMT007 MAGAZINE I JANUARY 2025 Maximize Your Time on the Floor e show floor is massive, and time is lim- ited. Here's how to make the most of it: • Divide and conquer: If you're attend- ing with colleagues, split up to cover more ground. Share notes at the end of each day. • Focus on priorities: Don't get dis- tracted by flashy displays that aren't rele- vant to your goals. Stick to your plan but leave a little room for unexpected dis- coveries. • Take notes: You'll encounter a lot of information—products, technologies, and people. Write it down, take photos, or use an app to keep track. You'll thank you later. Pro tip: Comfortable shoes are a must. You'll be walking miles. I like to track my steps. e most I walked at one CPCA show was 16,000 steps which is about nine miles. Bring the Right People Trade shows are team sports. e people you bring can make or break your experience. Here's who should be on your team: • Technical experts: If you're scouting for solutions, bring someone who can ask the right technical questions. • Salespeople: ey're there to pitch, net- work, and generate leads. • Decision-makers: If you're seriously consid- ering a new partnership or investment, make sure someone with authority is present. But don't overdo it; bringing too many peo- ple can lead to confusion and inefficiency. Follow Up After the Show is is where most people drop the ball. ey leave the trade show with a bag full of busi- ness cards and brochures, and then… nothing. Don't let that be you. • Organize your contacts: Aer the show, take the time to categorize your new con- nections. Who are potential custom- ers? Who are suppliers? Who are valuable industry contacts? • Send follow-up emails: A quick "It was great meeting you" email can go a long way in building relationships. • Share insights with your team: If you attended sessions or gathered market intel- ligence, share it with your colleagues. e value of a trade show extends beyond the people who attended. e follow-up is where you turn your trade show experience into tangible results.