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10 DESIGN007 MAGAZINE I JANUARY 2025 Feature Interview by Andy Shaughnessy e PCB designers of tomorrow have their work cut out for them. ey'll be dealing with the continuing drive for "faster, smaller, cheaper," while electronics become more com- plex. But EDA companies have improved their soware tools' capabilities over the past few years, incorporating functionalities such as AI and increasing productivity. I asked David Wiens, product marketing manager at Siemens, to share his thoughts on the continuing evolution of PCB design and PCB designers, and how EDA soware com- panies can help designers meet the technologi- cal requirements of tomorrow. PCB Designers of the Future— and Their Software Tools Andy Shaughnessy: At Siemens, I imagine you have a "profile" of your typical user. How do you see this user's job and job require- ments evolving over the next few years? David Wiens: ere is no single user persona. e larger the company, the greater the diversity of specializations/personas (e.g., design engineer, layout designer, SI specialist, manufacturing specialist, system architect, librarian, etc.). e smaller the company, the more those specializa- tions merge (engineers in smaller teams become generalists). is stratification by engineering team size has always been there. What's evolved over time is the roles these specialists perform.