IPC International Community magazine an association member publication
Issue link: https://iconnect007.uberflip.com/i/1531444
IPC COMMUNITY 54 WINTER 2025 uninterrupted customer service, even amid uncertainties, and even opened new markets for our prod- ucts," Rupin says. In fact, they've seen that an interest in Indian manufactur- ing, particularly for specialized wiring solutions, has only grown in recent years. The demand for products from Paras Wires has surged as more companies seek dependable, diversified supply chains. "As more clients look for reliable alternatives to traditional sourc- ing, we have become a trusted partner for international clients who are drawn to India's growing reputation for quality and reliabil- ity," Rupin says. "It's a remarkable shift that speaks to our company's core values of always being willing to adapt to meet the needs of our clients." Expanding into North America is another exciting yet challeng- ing journey. "With the support of WHMA and IPC, we are gaining a solid understanding of market standards in North America, build- ing relationships, and preparing for the road ahead," Rupin says. "The guidance we receive on certi- fications and compliance ensures that we are well-prepared to meet new clients' expectations." But entering the North American market comes with its own hurdles, including navigating regulatory requirements, establishing a new distribution network, and com- peting with established companies in the region. Yet these challenges only reinforce their commitment to adapting and learning as they invest time and resources into understanding what North Ameri- can clients truly value. "New technologies and automa- tion are central to our vision for the future, enhancing production efficiency and opening doors for innovative products," Rupin says. "To stay competitive and continue offering clients the best solutions in the industry, we are embracing advanced materials and exploring new manufacturing methods." Looking ahead, the Surana fam- ily plans to expand their global presence and optimize efficiency in the company's systems by inte- grating smart manufacturing, data analytics, and automation. As they do so, it's important for them to stay grounded in their values of innovation, integrity, and dedi- cation to customer satisfaction. This will bring both personal sat- isfaction and business success in a way that feels true to the family's legacy.