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22 PCB007 MAGAZINE I FEBRUARY 2025 Feature Article by Marcy LaRont I-CONNECT007 Attending IPC APEX EXPO is a fantastic opportunity to enhance your knowledge and network within the electronics manufacturing industry. To maximize your trade show experi- ence, it's essential to approach the event with a clear plan and purpose. Here are some tips for how you can maximize your experience this year, navigate APEX EXPO effectively, select informative technical and professional development sessions, and engage with exhibitors to make mean- ingful connections and get the information you need. Whether you're a first-timer or a sea- soned visitor, these tips will help you make the most of your experience. Exhibitors For many of us, the exhibitors on the show floor are likely the sin- gle most important aspect of this show, but this is a big show, so make the most of your time and energy. Make a plan. Study the Breaking Down the IPC APEX EXPO Experience exhibitor list. Make appointments in advance. Check for scheduled special events and prod- uct demos in vendor booths. If you are planning drinks or dinner with a customer, get reserva- tions early. Technical Program, Special Sessions, and Professional Development ough the show floor may be the "main event" of IPC APEX EXPO, my favorite place to be is in the technical and special ses- sions and professional development courses. I happen to be a philomath (Greek term that means "lover of learn- ing"). But my per- sonal inclination toward continuing education not- with standing, there is no better way to supercharge your career than through the technical learning opportunities offered at the show.