Issue link: https://iconnect007.uberflip.com/i/1532533
8 PCB007 MAGAZINE I FEBRUARY 2025 Marcy's Musings by Marcy LaRont, I-CONNECT007 It's Show Time! It's hard to believe another year has gone by and it is time, once again, for IPC APEX EXPO. is year marks the 25th anniversary of this iconic show for the electronics indus- try and, in addition to all the usual suspects, there are some special things in store to cele- brate this milestone. Last year, IPC themed the event, "What's Next is Now." is year's theme, "Reimagine the Possibilities," feels like a wholly appropriate follow-on. is month's issue of PCB007 Magazine kicks off with Dr. John W. Mitchell, IPC Presi- dent and CEO, taking us through the meaning of the theme and providing a glimpse of what's in store for attendees. Also inside this issue, we share information on this year's impressive keynote speakers, something not to be missed. In my article, "Breaking Down the IPC APEX EXPO Experience," I look at the show through the lens of its various elements with recommen- dations on how you can get the most out of your show experience. To help you even further, col- umnist Dan Beaulieu provides thorough tute- lage for exhibitors on maximizing the significant investment of having a booth at a major show. On the lighter side, columnist Don Ball gives us a hilarious recounting of some of his most mem- orable trade show experiences over the years.