APRIL 2025 I DESIGN007 MAGAZINE 67
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Bob Potock dis-
cusses Zuken's
focus on digital
engineering
and a move away
from traditional
document-based processes to
model-based designs. This change
improves product definition, reduces
design errors, and optimizes product
parameters.
Real Time with... IPC APEX
EXPO 2025: Transforming
Engineering With Digital
Solutions from Zuken
Decisions are usually made by
gathering information and differing
opinions, then making the best
choice based upon that information.
The same process is used when designing flexible
circuits and rigid-flex circuits.
Just Because You Can,
Doesn't Mean You Should
As a field application engineer for a major Chinese PCB company, I see
firsthand the challenges and, more excitingly, the trends shaping our industry.
Talking to engineers, designers, and procurement teams worldwide, one
thing is clear: PCBs have come a long way, but we're barely scratching
the surface of what's possible. Here are 10 trends I believe will define our
industry over the next decade.
Global PCB Connections: A Field Engineer's
Perspective on the Top 10 Trends to Watch
This year is yielding an extensive amount of
communications, conferences, software updates,
consultants, and news releases about how generative
and re-generative artificial intelligence solutions and
large language models are revolutionizing design, all
with the intent to reduce new product introduction
(NPI) cycle times.
Dana on Data: The Missing AI-NPI Link
ASC Sunstone Circuits is pleased to
announce the promotion of Jan Neill
to the position of Business Develop-
ment Manager. Neill joined ASC Sun-
stone Circuits in 2021 as a member
of the Inside Sales team, where she
quickly became known for her strong
customer relationships, in-depth product knowledge,
and unwavering commitment to service excellence.
ASC Sunstone Circuits Promotes Jan
Neill to Business Development Manager
After hearing me
rave about IPC
APEX EXPO for
years, my boss,
Chad Orebaugh,
joined me at
the show for
the first time last year. We met at
the registration counter, got our
badges, and he said, "Okay, Kelly,
impress me."
Target Condition:
Designing vs. Inventing
