PCB007 Magazine

6 PCB007 MAGAZINE I JULY 2025 Columns A Growing Presence in Washington in Turbulent Times by Shane Whiteside Inner Layer Alignment Methods in PCB Production by Kurt Palmer Metallizing Flexible Circuit Materials: Mitigating Deposit Stress by Michael Carano Sustainability and Circularity for Electronics Manufacturing by Happy Holden Interviews Beyond Recycling: Reshaping Sustainability in Electronics with Kelly Scanlon and Corey Dehmey Articles Leveraging Chemical Data More Efficiently by Lynn L. Bergeson Advancements in Electrolytic Cu Plating for AI-driven IC Substrates by Dirk Ruess and Mustafa Oezkoek Direct Metallization: A Sustainable Shift in PCB Fabrication by Jim Watkowski Highlighting Jerry Siegmund by Dan Feinberg 14 38 72 82 22 34 62 76 90

• PCB007 Magazine — July 2025
• Contents — Sales: From Pitch to PO
• Additional Contents
• Feature Column — From Pitch to PO: The Sales Stack
• Feature Article — Attraction to Action: Where Marketing Ends and Sales Begins
• Column — A Growing Presence in Washington in Turbulent Times
• Short — Copper Price Surge Raises Alarms for Electronics
• Feature Article — COVID, Tough Sales, and What Made Me a Better Salesperson
• Interview — Beyond Recycling: Reshaping Sustainability in Electronics
• Short — New Component Reduces Cost, Supply Chain Constraints for Fast-charging EV Batteries
• Featured Columns — Sales Organization from a Capital Equipment Perspective
• Short — This AI-powered Lab Runs Itself—and Discovers New Materials 10x Faster
• Article — Leveraging Chemical Data More Efficiently
• Column — Inner Layer Alignment Methods in PCB Production
• MilAero007
• Dan Beaulieu's Sales Guide
• Dan Beaulieu's Sales Guide — Mastering the Hunter-Farmer Sales Model
• Dan Beaulieu's Sales Guide — What Sales Organization Is Right for Your Business?
• Dan Beaulieu's Sales Guide — How Top Salespeople Navigate Slow Times
• Dan Beaulieu's Sales Guide — 21 Timeless Sales Truths
• Dan Beaulieu's Sales Guide — Companies With a CRM Are Serious About Sales
• Technical Paper — Advancing Electrolytic Copper Plating for AI-driven Package Substrates
• Column — Metallizing Flexible Circuit Materials: Mitigating Deposit Stress
• Article — Direct Metallization: A Sustainable Shift in PCB Fabrication
• Column — Sustainability and Circularity for Electronics Manufacturing
• Hall of Fame Spotlight Series — Highlighting Jerry Siegmund
• PCB007 Top 10
• Career Opportunities
• Educational Resources
• Masthead and Advertiser Index
• Problems Solved! Subscribe to Our Magazines