Issue link: https://iconnect007.uberflip.com/i/1541367
NOVEMBER 2025 I PCB007 MAGAZINE 49 F E AT U R E C O LU M N I ST Q & A C o l u m n i st : Brittany Martin C o l u m n : The Marketing Minute Ti m e w i t h I - C o n n e ct 0 07: One year Columnist Bio: B r i t ta ny M a r t i n i s t h e d i g i ta l m a r ket i n g m a n a g e r fo r I - C o n n e ct 0 07, w h e re s h e w r i te s m a r ket i n g c o n te n t , a m o n t h l y c o l u m n , a n d h a s c o n t r i b u te d w i re h a r n e s s a r t i c l e s fo r C o m m u n i t y M a g a z i n e . S e l e ct c o l u m n s f ro m T h e M a r ket i n g M i n u te : • Marketing With Layers • Cracking the Code of Technical Marketing • Staying Positive When the Market Isn't • Wired for Trust • Trade Shows—The Investment That Keeps on Giving Brittany, you are a valuable member of the I-Con- nect007 team, so let's learn more about you. Where were you born and raised? Would you share a favorite childhood memory? I live in Chicago, with my husband and three kids (ages 11, 13, and 15). I'm Irish by nationality, but I was born in Toronto, Canada, and spent much of my childhood bouncing between Ireland and the United States before my family eventually settled in Southern California. Now, Chicago is home. A favorite childhood memory of mine is exploring the hills and forests of Ireland with my twin brother, Nick. We'd spend entire days adventuring through the woods. Where did you attend college and what was your major? I earned both my bachelor's and master's degrees in English Literature from Brigham Young University. I specialized in Shakespeare and philosophy and even had a book chapter published on "A Midsum- mer Night's Dream" and German Existentialism. How did you get into this industry specifically? After graduating, I taught English at universities in Utah and Chicago, focusing on persuasive writ- ing and rhetoric (the art of winning arguments and selling ideas). When my teaching contract ended, I decided to shift fully into marketing and put those persuasive writing skills to work. I already had some experience, as I'd been handling marketing for my husband's printing company, Anchorfish Printing, while teaching. What are some of the things you are most proud of in your professional careers? I'm proud of diving headfirst into marketing for the electronics industry. It was an entirely new field for me at the time. It's an incredibly complex and fasci- nating space that constantly challenges me and pushes me to grow professionally. I still do a lot of research. I'm also proud of the marketing work I've done for Anchorfish. When I started, the company had never done any marketing and relied solely on word of mouth. Within three years, we tripled our revenue through consistent branding and digital outreach. What are some of your proudest personal mile- stones? Watching my kids grow into themselves has been one of the greatest joys of my life. When my son started high school, I thought my heart might burst as I watched him board the bus that first day. Moving to Chicago was another big milestone. My children were young, and it was a leap of faith to see if we could make it in the "big city." Eight years later, it's one of the best decisions I've ever made. by M a rcy La Ro nt , I - C o n n e ct 0 07