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60 The PCB Design Magazine • February 2015 2015 IPC aPeX eXPo show Guide show preview Technical Education with a Design Focus IPC has renewed its emphasis on design ed- ucation, recognizing the critical role it plays in product reliability – see our lineup of courses at APEX EXPO and the revitalization of our De- signer Certification program. A commitment to professional development makes a big difference to your customers, sup- pliers and colleagues. Make the most of your time and training budget with just one trip. Engineering staff and managers in design, sales, purchasing and quality teams will benefit: • Design Forum — A full-day educational program featuring design thought leaders • Professional Development courses — Three-hour classes led by subject-matter experts • Designer Certification Program — CID and CID+ class and exam sessions • Exhibition — The show floor is an edu- cational experience in itself: 400+ exhibitors of- fer additional technical information The Design Forum Monday, February 23 7:30 am – 1:30 pm 7:30 am: networking Breakfast 8:00 am: Keynote: Design for Success Carl schattke, PCB Design engineer, Tesla Motors, Inc. IPC-7070 Component Mounting issues and Recommendations rainer Taube, Master Trainer, Taube electronic Gmbh and FeD – Germany IPC-7351C Requirements for Surface Mount Design and Land Pattern Standard Tom hausherr, CID+ President, PCB libraries, Inc. 12:00–1:30 pm: Luncheon 2:00-5:00 pm: Professional Development Courses with Focus on Design Successful Communication with Cross-cultural Teams stephen v. Chavez, CID+, engineering Associate, PCB Designer, electronic systems Center, uTC Aerospace systems Success Through Control of Cost and quality rick hartley, CID, hartley enterprises and retired Principal engineer, l-3 Communications