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50 The PCB Magazine • July 2015 you have a performance value play, not a com- modity play. Matties: But it's all about change, and we know how tough change can be. Parent: And creativity as well. Matties: There's a lot of creativity out in the world, you just have to be able to embrace it, see it, and believe it. Because some of the strategies you're talking about are from TQM. The principals of TQM still apply. We have to remove waste from our processes. Parent: And many have done a great job. I am very impressed at what some of our customers have accomplished and how their yields are to - day and the efficiencies they drive in their busi- nesses—but they can't stop. We can't stop. Matties: We can't stop. It's more difficult because we've consumed the low-hanging fruit. But this is another issue that's out there: technical support. As we watched the race to China, a lot of technical sup- port shifted. That really put the weight on distribu- tors in America to be the core technical support. Marsh: I think Insulectro does a fantastic job of leading the industry in our investment in techni- cal support, and not just on the shop floor lev- el, but we're sending our FAEs out to get board design certified, and these types of things. This allows them to have that conversation, cradle to grave. I was just talking to the folks at Besser Associates about putting together a training pro- gram for our teams and Isola's team to really un- derstand the pains and challenges and what a day in the life of a designer looks like. You mentioned earlier about having things thrown over the wall at them. We want to hear what they are dealing with, and we want to address it, whether it's in supply chain or the materials offering, to give them those opportunities to move the needle. Matties: Well, thanks for chatting today, guys. Marsh: Thank you. PCB ACCOMPLISH CHANGE TOGETHER (ACT) continues Feature i-connect007 is expanding its editorial de- partment. The No. 1 source of information for the PcB design, fabrication and assembly/ems markets is seeking an experienced editor to help us take our publications to the next level. "we work hard, but we have a lot of fun," said andy shaughnessy, managing editor of The PCB Design Magazine and PcBDesign007. "The right candidate will have industry experience and en- joy working independently and with teams in a systems-based environment." Do you have the following qualifications? • Strong writing, editing and grammar skills • Electronics industry experience a plus • Ability to work independently in a virtual environment • Ability to manage multiple deadlines • Great organizational and project management skills • At least five years of editing and writing experience, with clips or links of published content • Degree in Journalism, English or communications preferred • Familiarity with AP style This editor will manage content for i-con- nect007 properties on a daily basis. candidates should have fantastic communication skills (in person and electronically), and be able to work well with other team members and customers located around the globe. Do you have what it takes to be an i-connect007 editor? if you're interested in this posi- tion, click here. I-Connect007 Seeks Experienced Editor

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