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8 The PCB Magazine • July 2015 by Patty Goldman i-coNNecT007 Patty's PersPectiVe "Supply Chain Management": Overused, Underused or Just Misunderstood? Feature Column In a world of buzz words, "supply chain" and "supply chain management" (SCM) have certainly been right up there in our industry. Everyone sort of knows what the terms mean, or at least what they want them to mean. And everyone has assigned their own level of impor- tance and interest to the idea of supply chain management. So of course it made perfectly good sense for us to highlight that subject in our July issues. We started with a survey of our readers and received some thought-provoking results. We were interested in learning the biggest challeng- es our readers face with SCM. The main issues are summarized in Tables 1 and 2 below. Table 1: what is your greatest supply chain chal- lenge? (Vertical numbers represent percentage of respondents, multiple responses permitted.)

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