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4 The PCB Magazine • September 2015 12 20 38 60 Detroit vs. Silicon Valley: What's Driving the Proliferation of Automotive Electronics? by Jason Marsh Automotive Technology: the Next Driving Force in Electronic Manufacturing by Dan Feinberg Becoming an Automotive Supplier— Proceed with Caution by Yash Sutariya Carmakers Now Embracing Plasma Treatment Interview with Jonathan Doan The Impact of Automotive Trends on China's PCB Supply Chain Interview with Jack Dong feature columns Computer on Wheels by Steve Williams How to Handle Short Development Cycles by Davian Larente Final Surface Finishes for Automotive: No One-Size-Fits-All Solution by Tara Dunn September Featured Content 74 30 54 66 as you've probably noticed, automotive electronics has increased exponentially. this month, our feature contribu- tors get under the hood and examine the proliferation of electronics in cars, what it's like to be a supplier of PcBs destined for the automotive market, and where this market is headed. Cars: a driving forCe in the eleCtroniCs industry

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