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February 2016 • The PCB Magazine 91 5 Weiner's World In this article, industry vet- eran Gene Weiner looks back at some of the indus- try highlights in 2015, and ponders on the challenges and opportunities to ex- pect this year. He also highlights recent industry events, including the 2015 International Printed Circuit & APEX South China Fair and SEMICon Japan. 6 CES: Day One CES Unveiled is the official media event for CES. It is the first official happening of what promises to be a very busy and fascinating week. At this event, members of the press get to preview a number of innovative startups as well as some new products from a few established global brands. 7 WKK's Hamed El-Abd on the Current State of China In the world of real estate, the key term might be "location," but in manufacturing today, it's automation, automation, auto- mation. I had the opportunity to interview WKK's Hamed El- Abd at the recent HKPCA show, who discussed the company's entry into the direct imaging market and how certain areas of the Chinese mar- ket are being flooded by a staggering amount of Chinese equipment manufacturers. 8 AT&S Offers Expanded PCB Sales Support in the U.S. AT&S, one of the global leading manu- facturers of high-end PCBs, with headquar- ters in leoben, Aus- tria, is committed to absolute customer orientation supporting its vi- sion: "First choice for advanced applications." 9 Digital Imaging Revisited The advantages of digital circuitization techniques have been described in detail by suppliers of equip- ment and photore- sist. Since phototool generation and con- ditioning are omitted, there is the advantage of shorter lead time. J Catching Up with HSIO's James Rathburn I have interviewed James Rathburn a number of times in the past few years and he always has some- thing new to say. one of the industry's lead- ing technology inven- tors, Jim is always finding himself on the cutting edge of our technology. The recent acquisition of the former HEI operation in Tempe, Arizona exem- plifies the path his company is taking towards a goal of being the industry's true technology leader. For the latest PCB news and information, visit: PCB007.com

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