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40 The PCB Design Magazine • May 2016 Green Legislation and the Impact on Electronic Materials and Processes In general, "green" and "environmentally friend- ly" refer to manufacturing that involves the re- placement of toxic substances with less toxic ma- terials, the elimination of materials or processing steps, less consumption of chemicals (i.e., more efficient or higher yield processing), reduction of water use, reduction of energy use… Williams and Beaulieu: Board Shops and CMs Must Communicate Better Two well-known consultants in the PCB industry, Dan Beaulieu and Steve Williams, have joined forc- es to try to help close the divide between CMs and board shops. I recently sat down with them at IPC APEX EXPO 2016 to better learn about their strat- egy for bringing the two sides together. IPC President John Mitchell on the Past, Present, and Future, Pt. 2 In Part 2 of our on-the-show-floor interview with John Mitchell, conducted at IPC APEX EXPO 2016, John continues describing IPC's key measures, and then invites industry folks who are reading this to participate in a unique challenge—some might say experiment. The question is, will there be any takers? Rep. Mike Honda Visits Bay Area Circuits' California Facility "I am grateful to Bay Area Circuits for hosting me today," said Congressman Honda. "It's great to hear from the employees that have played a vital role in the company's success. It's a reminder of the contributions they make to this country's and California's economy." The Sum of All Parts: Total Concept— Growing for the Future Last month, we discussed the importance of the PCB industry's need to focus on a "made in USA" philosophy. This month, we will go over how to methodically do this amid different company cul- tures and different logistical challenges. Happy's Essential Skills: Failure Modes and Effects Analysis (FMEA) Failure modes and effects analysis (FMEA) is a systematic process to evaluate failure modes and causes associated with the design and manufac- turing processes of a new product. It is somewhat similar to the potential problem analysis (PPA) phase of the Kepner-Tregoe program. Walt Custer Elaborates on his Annual IPC APEX EXPO Forecast Presentation IPC APEX EXPO 2016 has come and gone, and this year, Walt Custer's annual presentation forecasting the upcoming year for the industry was much an- ticipated, as always. I met up with Walt at the show to learn about his presentation and dig deeper into his findings. IPC President John Mitchell on the Past, Present, and Future, Part 1 We conducted this interview with IPC President John Mitchell on the show floor at IPC APEX EXPO to discuss the event, the changes on the IPC board, and the key metrics that IPC uses to measure their own performance and effectiveness. John also in- vites the industry to a unique challenge. American Standard Appoints Dave Olson Vice President of Operations Anaya Vardya, CEO of American Standard Circuits, announced the appointment of industry veteran Dave Olson to the position of Vice President of Op- erations. Weiner's World: March 2016 Sellers of equipment at the Shanghai CPCA event complained of continued poor business. This was especially evident amongst those selling to firms building boards for phones and other portables de- vices as indicated below. However, not all reports were bad. Major fabricators such as Wu's in Chi- na, not dependent upon HDI or flexible products, stated that they were "satisfied" with their current business levels. PCB007 Highlights

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