Issue link: https://iconnect007.uberflip.com/i/713934
16 The PCB Design Magazine • August 2016 Anaya Vardya CEO AMERICAN STANDARD CIRCUITS What I really like about my company is… I believe very strongly in working closely with our customers in terms of technology, quality and finally the capability of their end- product. We are in the business of building products for other people, products that will make their products better. We, as their PCB experts, must have a complete understand - ing of our customers' products and what these products are for. We must constantly look out for their needs and make sure that our prod- ucts benefit their end-products to the greatest extent possible. I make it my mission to always remember that without our customers' designs, we have no product of our own. The better we under- stand our customers' needs, the better our prod- ucts will be. David Ledger-Thomas PCB Design Engineer HONEYWELL If I were in charge… Many of today's challenges in electron- ics design and manufacturing will not really be addressed until we have a completely new educational system. If I were in charge of ev- erything, I would create a system for education and learning similar to open-source software. The open-source learning would be the begin- ning of a "new framework" for how to create a new model/path for running business, agri- culture, organize a society, set up nations and even run the world—not in a world domination Vern Solberg Consultant SOLBERG TECHNICAL CONSULTING If they would just do this... As a manager and owner of a design ser- vice company, I had the opportunity to shep- herd a product from conception, prototype, pre-production evaluation and finally imple- mentation into high-volume manufacturing. Most designers today really don't have that opportunity. This may be in part due to the geographic distance between design and man- ufacturing sites or, as I have seen too often, the designer is discouraged by management from emerging outside the design domain. The PCB designers I meet at technical confer- ences are, with few exceptions, eager to learn how to make the product perform better, ex- ceed reliability goals and ensure manufactur- ing efficiency. The designer, whenever the opportunity arises, must get up close to every aspect of the manufacturing process. Become familiar with alternative materials and visit multiple sup- pliers to review each stage of board fabrica- tion, as well as robotic assembly processing and automated electrical testing. Most suppli- ers will welcome your interest, and designers will realize that there is no single way to per- form any of these tasks. However, firsthand knowledge of variations in manufacturing methodologies will enable the designer to have an opportunity to reach his producibil- ity, performance and reliability goals the first time out. "There is not glory in redesign, only lost time and lost time in today's competitive market can severely impact market share and profitability." VOICES OF THE INDUSTRY X X